Some great tips on PPC from PPC expert Emil Paz…

Why PPC Ad Campaign Tracking is Important by Emil Paz
Emil Paz is a co-founder of PPC Bully, a keyword research and competitive intelligence tool for PPC affiliates.

If you are running pay per click (PPC) advertising campaigns, it is important to know how to identify what’s working and what’s not in your campaign, so you know how to better optimize the campaign to get the results you are seeking.

Very often, Internet marketers engage in pay per click advertising and then overlook the host of tracking tools that are available for optimizing their campaigns. As a result, many PPC advertisers are losing money without really knowing the reason why.

Whether you are marketing your own products or services or promoting other people’s products as an affiliate, positioning is key in determining your long-term success.

Conversion Tracking
There are many PPC conversion tracking programs available, such as the feature that is included as part of Google AdWords accounts. These conversion tracking tools are especially convenient when you have multiple campaigns running simultaneously, so you can truly identify what’s working and what isn’t, and make the tweaks necessary to make your efforts successful.

ROI Tracking Tools
ROI (Return on Investment) tracking tools will help you keep track of sales conversion ratios across a number of search engines. These tools are especially useful if you are advertising
in more than one PPC search engine.

ROI tracking tools will give you specific information on what ads and keywords are converting well, where your traffic is coming from, and what percentage of your clicks actually turned into sales. Tracking 202 is my preferred ROI tracking tool, and it is available in a no cost and pro versions.

Some of the best features of ROI tracking tools include:
* Advertising Calculator: Automatically calculate the amount you are spending on advertising.
* Keyword Conversion: Know exactly

what keywords and keyword combinations are converting into sales.
* Visitor Actions: Track all of the actions of your website visitors, as well as where your visitors exit your site without purchasing anything. This can help you identify weak points of your site.
* All Forms of Ad Tracking: Track all of the ads you are using, from PPC to banner and link placements.
* Visitor Statistics: See statistics and demographics on your visitors for each ad campaign you’re running.

Web Analytics
A web analytics tool will give you more information about the traffic you’re getting from each PPC search engine you work with, such as number of unique visitors, country of origin, etc.
This tool will provide you with the demographic information you need to optimize your PPC ads to match your site’s audience, as well as more detailed information about what actions your
visitors take while on your site.
Some of the other features of a web analytics tool include:
* Hit Measurement: Measures how many requests you receive
for a s

pecific web page, so you can determine your most popular
pages.
* Number of Visitors: Track the number of visitors to your website
or specific web page, and view visit trends over time.
* Keywords: See the keywords people are searching on that lead
them to your site.
* Referrals: Track what external links people are following from
other sites to get to your site.
* Click Paths: Receive information on the path that visitors
typically follow when they visit your site, and exactly where
they click.

PPC Competitive Intelligence

There are competitive intelligence tools designed specifically for “spying” on your PPC ad campaign competitors. They are capable of locating the keywords that your competitors use, as well as

tracking their landing page results.

This tool is capable of providing the exact ad copy, offers, and keywords used by competitors’ ad campaigns. Some of the best features offered by these tools include:
* Built-in keyword research tools that generate a complete list of related keywords once a seed keyword is entered.
* Indicates profitable keywords and phrases.
* Displays ad positioning data.
* Shows exact ad copy used by competitors.
* Reveals the offers used, along with landing page URLs.
* Generates a profitability score to know the value of a particular keyword.
* Gives you an idea of the number of ads you are competing against for every keyword.
* Customized data sorting.
* Indicates other keywords your competitor is bidding on.

Many affiliates and Internet marketers recognize the fact that PPC ad tracking tools are a necessity, and when used properly they can really help create a successful pay per click advertising campaign. When used consistently, they can make a huge difference in your affiliate marketing career.

Want to get all these advantages?  Try out PPC Bully 2.0 now!